WORK SAMPLES
Ayala specializes in the junior market category for ready to wear garments with domestic production based in Mexico, and the lingerie & athletic wear markets for import production based in Shanghai, China for notable brands such as, FOREVER 21, DOLLS KILL, and WINDSOR. She also has extensive experience working on the missy market category with mass production based in China for retailers including, but not limited to ROSS, BURLINGTON, and TJ-MAXX.
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At the end of the summer season, the buyer would outline the essence of the lingerie that they would like to develop for the next SP/SU season. In a matter of a week I would collect fabrics, trims, and sketch my CADs to present in a buyer meeting for their final design selections. After, I would create technical packages for all of the selected designs to send out to China for proto samples to begin the fitting process.
forever 21 lingerie SP/SU 2023
forever 21 lingerie SP/SU 2023
Tech packs are compiled immediately after the buyers confirm their design selections. I include all essential design information and send out a reference garment for the garment manufacturers to follow for specs.
Next to follow is the PP process-this process continues until the buyer confirms fit, lab dips, and fabric quality. For lingerie with this specific buyer approval of a TOP sample could take up to 5 months. (image shown is from ‘22 season delivery)
LASTLY…
DESIGNS HIT THE STORES
(images are currently from goods being sold in store from the season ‘22 development)
On occasion while working with Dolls Kill I would receive a request to develop graphics for their next themed market delivery. Usually, they would develop theme boards for me to review as a reference for the type of graphic art they would want. In the past I have both sketched by hand, scanned, and processed artwork in Photoshop to come up with graphic work, as well as have sketched in Illustrator and edited in Photoshop. It all depends on your speed, process, and ability to make the artwork look good.
dolls kill 2022
dolls kill 2022
All other garments that I designed for Dolls Kill were created with domestic sewing and processing based in Mexico in mind. They only ordered specialty items to be developed in correspondence with monthly trend boards. Typically, their P.O.’s were small unit orders of 120 items; a 45:45:30 breakdown for S,M,L. And when they booked plus orders it was an even smaller unit order of 90 items; an even 30:30:30 breakdown for 1X, 2X, 3X. Dolls Kill bought with the intention of catering to big cultural zeitgeist moments such as the season two drop of HBO’s Euphoria, the Kortney Kardashian and Travis Scott love story, and the first major festival season since the 2020 lock down. Usually, they would give me new trend boards 2 to 3 months in advance to design the most cost effective and simplest sewn imitation garment, communicate with the pattern maker, cut a proto sample, source final fabric and trim, check inventory before placing a P.O, getting the final garment approval to send out the marker, and making a TOP sample with vendor and care labels attached to send out to the buyer before the merchandise delivery date.
knotoor brands press kit
knotoor brands press kit
Inspired by the old American frontier in the 1800s, Ayala brings a modernized rendition for todays young woman. The phrase “ALL TO PIECES” can synonymously be used to say for sure, or absolutely; fitting due to the fact that these pieces are timeless and are absolutely going to stand the test of time at the front of the modern woman’s closet.
billabong press kit
billabong press kit
Tommorowland is no longer a thought, but instead our present. The inspiration for this Billabong press kit is an alternative universe where water exists on the moon, and human civilization was created upon it during the first landing back in 1969. It was important for me to embody the cultural zeitgeist of the modern day environmental climate by placing an emphasis on water, which can be seen through the consistent mood-board imagery and intentional color palette filled with: moody blues, earthy greens, and crisp white. The exploration of what health and environmental conscious individuals on the new frontier would be wearing helped instigate the designs for this micro collection. Through “RAEY” I have created what the adventurous male in his early 20s has always dreamed of; sporty chic essentials with room to express unique individuality. Comfortable enough for lounging at home or grabbing coffee on a work break with the guys, moon-goers and earthlings alike will be dashingly cool.
student work: girls childrenswear
student work: girls childrenswear
Based off the recollection of a childhood memory, metamorphosis came to life through the celebration of clothes. With so much in our current cultural zeitgeist pulling young girls in the direction of who they should be and what they should look like, this collection calls those girls to embrace who they are and be set free.
